Email marketing is an economical way in which a website/business owner constantly stays in touch with his subscribers/clients while also promoting his business interests. In a broader sense, any communication in the form of advertisements, sales or donation solicitation sent through email in order to build customer loyalty, trust in the product, brand or company is called email marketing.
One can quickly reach out to the target audience without the need for large quantities of radio time, print space, TV ads or involving any such high product costs. Some of the most common email marketing tools are Aweber, mailchimp, freshmail, etc.
If you ever intend to open an online business website, this information on email marketing below could be useful.
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