Top 10 factors that influence buying decisions

Any kind of commercial transaction that takes place over internet is commonly called eCommerce. It gives the customer the ability to buy from a seller without having much constraints imposed by time and distance. A sale which may not have been possible earlier due to these, suddenly becomes not only possible, but likely. There has been a rapid expansion of eCommerce in India in the last 10 years and it shows no signs of slowing down. Businesses everywhere are trying hard to conquer the ecommerce landscape, but with virtually limitless potential for sales, there is plenty of room available.

Here’s an infographic image that shows the major factors which influences a buyer while making a purchase in an ecommerce website. Nonetheless, the better is the service provided by the business, higher are the chances of repeat customers.

Buying decision infograph

factors that influence buying decision

Understanding eCommerce users

About This Author

He is a 26 years old professional, currently working as a Business Analyst in a telecom firm. He is a fun loving person, an internet enthusiast, loves watching movies and likes travelling a lot. You can reach out to him at

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